Transfer pricing refers to the value assigned to transactions between related entities, typically across different jurisdictions. In the context of Indian startups, this often involves transactions with parent companies, subsidiaries, or sister concerns located abroad. The core principle is the 'arm's length principle,' which dictates that such transactions should be priced as if they were conducted between independent parties in comparable circumstances. This principle is enshrined in Section 92 of the Income Tax Act, 1961. For startups, particularly those receiving funding from overseas investors or having international operational arms, adhering to these rules is crucial to avoid disputes with tax authorities, potential penalties, and adjustments to taxable income.